Consumer Power to change the world
- business & concepts
- design & art
- media & communications
The free market with maximum profits as its main objective is often done at the expense of people and the environment. Politicians seem to have little or no power to bring about a change to a sustainable world. The consumers have power if we can act together.
A change is possible but the arena for it is lacking. How do we get a more equitable distribution of the earth's resources? How can we as individual consumers use our power together to benefit small businesses that produce sustainable and fairtrade? (Who lack the money for marketing). How can we as individual consumers affect the large companies to think more sustainable and fairtrade?
By creating a solution where you can easily find companies and products / services that are sustainable and equitable produced. The products/services could be graded according to a scale of how well they meet the requirement to be sustainable and produced fairtrade.