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The brief

With more than 600 000 members Unionen is the largest trade union in Sweden, and one of the largest in the world. Our task is to represent our members both at the workplace and also by forming opinion towards politicians and other actors at the labor market. We are always working for a better labor market.

The background

Unionen is a democratic, politically independent Association of people who are moving into and which are active in the labour market. The activities carried out in the Organization are based on committed members who together will improve the terms and conditions of work. Commitment is required to continue the work and developing the Union as an association.

The problem

We want you to find the successful ingredients for a strong commitment. How can Unionen stimulate and encourage involvement in the Association? Is it possible for you to find the new “commitment-strategy” for Unionen?