Digital brand yourself

Partner

Project Skills

  • business & concepts
  • coding
  • design & art
  • education
  • engineering
  • environment
  • governance
  • healthcare
  • media & communications
  • social science

Project Blog

The brief

In a physical world branding is done with physical objects. How do we translate this to the digital world?

The background

It is easy to see that people are conscious about the image they project to others. You have the right brand on your sneakers and you have your favorite band name on your bag. This is of course also useful for the brands as they can be seen in the physical world. Can this personal branding also be translated to the digital world?

The problem

Allow fellow bus-riders, coffee shop visitor etc. to see your “image” such as what music you listen to, what apps you like. Apply Augmented Reality and related technologies in an “interesting” way Point your phone at a person and see his “digital image